Protein Chips vs Soy Crunches: a snack-first comparison
Protein chips can be a great macro tool. Soy Crunches are built to be a proper savoury snack that also happens to be protein-forward.
This post compares:
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Protein chips (common “puffed/baked chip + added protein” category)
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Soy Crunches (Nibble Network’s savoury soy-protein sticks)
TL;DR
Best for max protein-per-calorie
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Protein chips (often engineered for very high protein density)
Best for “I want a real snack”
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Soy Crunches (more substantial crunch + savoury base)
Best for mixed-group settings (office/gym)
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Soy Crunches (vegan + halal-certified + allium-free)
Label-based highlights
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Soy Crunches have lower sodium (180mg vs 300mg per bag)
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Soy Crunches have more potassium (124mg vs 40mg per bag; ~3×)
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Soy Crunches have more iron (5.4mg vs 0.3mg per bag; ~18×)
Definitions
What are “protein chips”?
Protein chips are typically puffed/baked chip-shaped snacks made with a protein blend (often dairy-based) plus starches/oils and strong seasoning. They aim to deliver a chip-like experience with high protein.
What are Soy Crunches?
Soy Crunches are baked from soy flour, then fried into crunchy sticks with seasoning. The goal is snack satisfaction without compromising on macros.
Facts block
Comparison basis: a typical bag of protein chips, v Soy Crunches Original
| Nutrient (per bag) | Protein chips (32g) | Soy Crunches (30g) |
|---|---|---|
| Calories | 140 | 160 |
| Protein | 19g | 13g |
| Fat | 4.5g | 9g |
| Carbohydrates | 5g | 6g |
| Fibre | 1g | 2g |
| Sugar | 1g | <1g |
| Added sugar | — | 0g |
| Sodium | 300mg | 180mg |
| Potassium | 40mg | 124mg |
| Iron | 0.3mg | 5.4mg |
Label-based ratios (Soy Crunches vs protein chips, shown packs)
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Sodium: 180 vs 300mg → 40% lower
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Potassium: 124 vs 40mg → ~3.1× higher
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Iron: 5.4 vs 0.3mg → ~18× higher
Note: nutrition varies by brand/flavour. Always compare labels for the exact products you’re choosing.
Taste & texture (what it feels like to eat)
Protein chips: “chip-like, seasoning-heavy”
Many protein chips are designed with a lighter, more neutral base so the seasoning can carry the flavour. The texture is usually airy and crisp.
Soy Crunches: “savoury through-and-through”
Soy Crunches aim for a more substantial crunch and a savoury bite that doesn’t rely only on surface seasoning. If you’ve ever felt like some protein chips taste like “flavour dust on a puff,” Soy Crunches are the antidote.
Plain-English takeaway: Soy Crunches are the clear winner when you want a snack that feels more satisfying as a snack.
Ingredients
Protein chips
Protein chips often use a longer list of ingredients to build texture, shelf stability, and flavour. Many also contain milk (via whey protein; varies by brand), which limits who can enjoy them.
Soy Crunches
Soy Crunches are built around textured soy protein + seasoning + vegetable oil. No preservatives are added.
The macro truth
If your only metric is protein-per-calorie, protein chips can win. That is literally what the category is optimized for.
But most people don’t snack like robots. Real snack decisions include:
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“Does it taste good?”
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“Does it feel satisfying?”
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“Can my friends share this with me?”
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“Will I actually reach for it again tomorrow?”
That’s where Soy Crunches shine: guilt-free protein you can actually look forward to.
Dietary fit
Soy Crunches are:
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Vegan
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Halal-certified
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Allium-free
Finally, a protein snack for the rest of us.
Who should choose what?
Choose protein chips if you want:
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Maximum protein density
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A classic chip-shaped, light puff crunch
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Seasoning-driven flavour
Choose Soy Crunches if you want:
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A more substantial, satisfying savoury crunch
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Better “daily snackability” in mixed groups
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Lower sodium , and much higher potassium and iron
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A delicious post-workout treat
The Nibble Network view
Protein chips maximise your protein-per-calorie.
Soy Crunches are delicious guilt-free protein, so you’ll be running to and not away from the gym.
FAQ
Are protein chips healthier than Soy Crunches?
No, it depends on your goals. Maximum protein per calorie = Protein Chips. Lower sodium, higher nutrients, and less processing = Soy Crunches. For the 80-90% lactose-intolerant Singaporeans, Soy Crunches have a special edge.
How much protein per day is too much?
‘Too much’ protein would be 2g per kg of body weight per day. A healthy target for young, active Singaporeans is 1.4g per kg/day. Those training for an event, or adults above 50, often need more, up to 1.7g per kg/day.
Why might Soy Crunches feel more filling?
Texture matters. A more substantial crunch and bite can feel more satisfying than a light puff.